Portfolio | Zoe Del Rosario

THE BLOCK / UI DESIGN

THE BLOCK / UI DESIGN & VISUAL IDENTITY

Team Verification

THE BLOCK / UI DESIGN & VISUAL IDENTITY

PROJECT BACKGROUND

Team: Zoe Del Rosario (Designer), Jamie Carusi (Art Direction/Interaction Designer), Josh Gragg (VP of Design), Nikita Gulis (Developer), Edvinas Rupkus (Project Manager), Meg Podgoroski (Event Planner)

Fraudulent social media accounts based off The Block employees have consistently misled users.

Multiple instances of The Block's users being misled by fake social media accounts have been reported. Prior to this project, there was no easy way for a non-Block employee to double check if an account was actually associated with The Block. Product Managers became aware of this problem when it started to affect multiple departments, not just news and research, prompting a more general approach to solving this issue.

Zoe Del Rosario (Designer), Josh Gragg (VP of Design), Brian Mendoza (Developer), Ankit Verma (Editorial Product Manager)

PROJECT SCOPE

Develop a page to easily check if an account is verified by The Block. Allow for multiple types of accounts to be checked in the same flow.

Since The Block employees operate on multiple social media platforms, it was important to take into account the formatting for a wide variety of account names and links. Telegram, LinkedIn, X/Twitter, Discord, and Email were the different input types that the Product Managers agreed on. These were also the most common forms of fraudulent accounts.

The deliverables for this project included: Landing page, dropdown menu with input options, success and error states, and designs for tablet and mobile functionality.

PROJECT SCOPE

Brand new design identity and website, a home for everything Emergence.

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