Portfolio | Zoe Del Rosario

THE BLOCK / UI DESIGN & VISUAL IDENTITY

Web3 Community Hub

THE BLOCK / UI DESIGN & VISUAL IDENTITY

PROJECT BACKGROUND

Team: Zoe Del Rosario (Designer), Jamie Carusi (Art Direction/Interaction Designer), Josh Gragg (VP of Design), Nikita Gulis (Developer), Edvinas Rupkus (Project Manager), Meg Podgoroski (Event Planner)

The Scoop hosts an Web3 community where listeners can claim NFTs, participate in challenges, and win prizes.

This project was in collaboration with Lens, an Ethereum based network powering social communities and finance. The Block developed this community to engage with The Scoop's core audience and offers casual listeners an opportunity to further dive into everything Scoop-related. Davis and Frank envisioned a community where users could claim meme-worthy clips of the show as NFTs, redeem exclusive prizes by completing weekly challenges, and discuss amongst other listeners.

Zoe Del Rosario (Designer), Josh Gragg (VP of Design), Brian Mendoza (Developer), Davis Quinton (Podcast Producer), Frank Chapparro (Podcast Host, Head of Special Projects)

PROJECT SCOPE

Develop a landing page to encourage listeners to join and walk through multiple steps to sign up.

To ensure a seamless experience for a potential Emergence attendee, sponsor, or speaker, I created this sitemap to help understand the full breadth of the project. The deliverables I worked on included:

Home Landing Page
Navigation Bar
Interactive Hero
Flexible Modules for Marketing
Landing Pages for Tickets, Speakers, Event Schedule, Partners, and FAQ
Detail Pages for information within category landing pages
Footer

Other design deliverables included:

Brand System
Marketing and promotion materials for multiple platforms
Sponsorship Decks

PROJECT SCOPE

Brand new design identity and website, a home for everything Emergence.

DELIVERABLE — Sign-up Flow

Sign-up status tracker and exclusive NFT incentive

This prototype is for general flow presentation purposes only.

PROJECT SCOPE

Brand new design identity and website, a home for everything Emergence.

DELIVERABLE — Sign-up modal

Modal for sign-up process

This prototype is for general flow presentation purposes only.

PROJECT SCOPE

Brand new design identity and website, a home for everything Emergence.

CONCLUSION

Get the ideas out, they don't have to be perfect (shocker!)

This Lens collaboration was one of the first meatier Product projects I was assigned in 2023. Prior to this project, I was mainly tasked with creating smaller features or updating pre-existing work.

PROJECT SCOPE

Brand new design identity and website, a home for everything Emergence.

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