THE BLOCK / BRANDING
Research Brand Identity
PROJECT BACKGROUND
The Block's Research division is made up of crypto-native experts, many of whom have extensive experience in traditional finance.
The Block was established in 2018 following the rise in popularity of crypto. Originally, The Block worked with a contracted illustrator to create graphics for the initial website. In 2020, The Block hired their own in-house design team and started taking more control of graphics production and brand alignment.
I was hired in 2021 and worked with the original design team to produce solely graphics. After 2022, I assumed creative control over the Research Brand, focusing on updating the visual styles of Research Reports, article graphics, and event announcements.
Zoe Del Rosario (Designer), Josh Gragg (VP of Design), James Cabrera (VP of Design), Alek Hamid (Art Director) Michael Elshahat (Design Intern),
